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1. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
2. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2004] (10).
3. Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
4. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A | Belch, George E, -. | Purani, Keyoor.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill, c2013Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2013] (8). Items available for reference: Eastern University Library [Call number: 659.1 BEA 2013] (1).
5. Advertising and promotions: Richard J. Semenik...[et al.] an integrated brand approach/

by Semenik, Richard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India: Cengage Learning, c2012Availability: Items available for loan: Eastern University Library [Call number: 659.1 SEA 2012] (1). Items available for reference: Eastern University Library [Call number: 659.1 SEA 2012] (1).
6. Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack.

by Clow, Kenneth E | Baack, Donald E.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Prentice Hall, c2014Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2014] (2). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2014] (1).

Last Updated on 25 March 2024
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