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141. Integrated marketing communications : Sirgy, M. Joseph. Don E. Schultz. astrategic approach /

by Sirgy, M. Joseph | Schultz, Don E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2001Availability: Items available for loan: Eastern University Library [Call number: 658.802 SII 2011] (1). Items available for reference: Eastern University Library [Call number: 658.802 SII 2011] (1).
142. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary. (Gary M.).

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson, c2016Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2016] (6). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2016] (1).
143. Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack.

by Clow, Kenneth E | Baack, Donald E.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Prentice Hall, c2014Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2014] (2). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2014] (1).
144. Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson , c2016Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2016.] (3). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2016.] (2).
145. Investment management production & marketing : Bangladesh perspective

by Haidar, Abul Quasem.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dhaka ; Ahsania mission book , 2002Availability: Items available for loan: Eastern University Library [Call number: 338.4 AAI] (22). Items available for reference: Eastern University Library [Call number: 338.4 AAI] (1).

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