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1.
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Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
by Lehu, Jean-Marc. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.827 LEB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.827 LEB 2007] (1).
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2.
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Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post.
by Post, Richard S | Post, Penelope N. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.827 POG 2008] (1).
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3.
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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.
by Bergh, Joeri van den, 1971- | Behrer, Mattias. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 BEH 2011] (1).
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4.
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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
by Mathieson, Rick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Printice Hall of India, c2007Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.8 MAB 2007] (1).
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5.
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
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6.
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Product management text and cases / Kaushik Mukerjee
by Mukerjee, Kaushik. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learnig, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.5 MUP 2009] (2). Items available for reference: Eastern University Library [Call number: 658.5 MUP 2009] (1).
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7.
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].
by Lehu, Jean-Marc. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.56 LEB 2006] (1). Items available for reference: Eastern University Library [Call number: 658.56 LEB 2006] (1).
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8.
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Strategic brand management / Richard Elliott, Larry Percy.
by Elliott, Richard H | Percy, Larry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ELS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 ELS 2007] (1).
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9.
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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
by D'Alessandro, David F | Owens, Michele. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 DAB 2001] (1).
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10.
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Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack.
by Mack, Benjamin, 1968-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.5 MAT 2007] (1).
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11.
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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BRP 2004] (1).
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12.
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Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].
by Mello, Sheila, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.801 MEV 2006] (1).
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13.
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Brand management : principles and practices / Kirti Dutta.
by Dutta, Kirti. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Oxford University Press, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.827 DUB 2012] (4). Items available for reference: Eastern University Library [Call number: 658.827 DUB 2012] (1).
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14.
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Product strategy and management / Michael Baker and Susan Hart.
by Baker, Michael | Hart, Susan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2003Availability: Items available for reference: Eastern University Library [Call number: 658.56 BAP 2003] (1).
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15.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.
by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, c2015Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2015] (2). Items available for reference: Eastern University Library [Call number: 658.8 KES 2015] (1).
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