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The philosophy of branding : great philosophers think brands / Thom Braun.

By: Braun, Thom, 1953-.
Material type: materialTypeLabelBookPublisher: London ; Sterling, VA : Kogan Page, 2004Description: 192 p. ; 19 cm.ISBN: 0749441933; 9780749443238.Subject(s): Branding (Marketing) -- Philosophy | Business names -- Philosophy | Product management -- PhilosophyDDC classification: 658.8 Online resources: Table of contents | Publisher description | Contributor biographical information
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
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658.8 BRP 2004 (Browse shelf) Not For Loan 11666

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Last Updated on 27 November 2018
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