Brands under fire / Ivan Arthur and Kurien Mathews.
By: Arthur, Ivan.
Contributor(s): Mathews, Kurien.
Material type: BookPublisher: New Delhi : Penguin Books India, 2008Description: xiv, 214 p. : ill. ; 25 cm.ISBN: 9780670082261.Subject(s): Brand name products -- India -- Case studies | Branding (Marketing) -- India -- Case studies | Brand loyalty -- India -- Case studiesDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 ARB 2008 (Browse shelf) | Not For Loan | 11491 |
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658.8 ANS 2008 Strategic marketing for nonprofit organizations / | 658.8 ANS 2008 Strategic marketing for nonprofit organizations / | 658.8 ANS 2008 Strategic marketing for nonprofit organizations / | 658.8 ARB 2008 Brands under fire / | 658.8 BAB 2008 Branding only works on cattle : | 658.8 BAC 2011 Case studies in marketing / | 658.8 BAC 2011 Case studies in marketing / |
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