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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K .

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BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Description: xxxv, 857 p. : ill. (some col.) ; 26 cm.ISBN: 0135553504.Subject(s): Marketing research

| Marketing research -- Methodology

DDC classification: 658.83

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.83 MAM 1993 (Browse shelf)	Not For Loan		02182

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