Marketing research / David J. Luck, Ronald S. Rubin.
By: Luck, David Johnston
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Contributor(s): Rubin, Ronald S.
Material type: 
BookPublisher: India : PHI Learning, c1987Edition: 7th ed.Description: xvii, 683 p. : ill. ; 23 cm.ISBN: 9788120304840.Uniform titles: Marketing research. Subject(s): Marketing researchDDC classification: 658.8
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Eastern University Library General Stacks | 658.8 LUM 1987 (Browse shelf) | Not For Loan | 10585 |
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| 658.8 LIM 1992 Marketing models / | 658.8 LOS 2004 Services marketing : | 658.8 LOS 2004 Services marketing : | 658.8 LUM 1987 Marketing research / | 658.8 MAB 2007 Branding unbound : | 658.8 MAB 2007 Branding unbound : | 658.8 MAB 2007 Branding unbound : |
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
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