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1.
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Global marketing : a decision-oriented approach / Svend Hollensen.
by Hollensen, Svend | Banerjee, Madhumita. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson Education, 2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 HOG 2010] (1). Items available for reference: Eastern University Library [Call number: 658.8 HOG 2010] (1).
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2.
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Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.
by Hunt, Shelby D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : PHI Learning, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 HUF 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 HUF 2002] (1).
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3.
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Marketing research / David J. Luck, Ronald S. Rubin.
by Luck, David Johnston | Rubin, Ronald S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : PHI Learning, c1987Availability: Items available for reference: Eastern University Library [Call number: 658.8 LUM 1987] (1).
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4.
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Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
by Lehu, Jean-Marc. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.827 LEB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.827 LEB 2007] (1).
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5.
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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.
by Bergh, Joeri van den, 1971- | Behrer, Mattias. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 BEH 2011] (1).
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6.
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The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products / Mitch Carson.
by Carson, Mitch, 1960-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 CAS 2009] (1). Items available for reference: Eastern University Library [Call number: 658.8 CAS 2009] (1).
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7.
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
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8.
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The online millionaire : strategies for building a web-based empire on eBay and beyond / Amy Joyner.
by Joyner, Amy | Literary Productions. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 JOO 2007] (1).
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9.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2008] (4). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2008] (1).
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10.
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Marketing communications management: concepts & theories, cases & practices / Paul Copley.
by Copley, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Elsevier, c2004Availability: Items available for reference: Eastern University Library [Call number: 658.4 COM 2004] (1).
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11.
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Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf,
by Sahaf, Musadiq A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentic-Hall, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.5 SAS 2008] (1). Items available for reference: Eastern University Library [Call number: 658.5 SAS 2008] (1).
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12.
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Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan.
by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2005Online access: Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.7 WIP 2005] (1).
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13.
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].
by Lehu, Jean-Marc. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.56 LEB 2006] (1). Items available for reference: Eastern University Library [Call number: 658.56 LEB 2006] (1).
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14.
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Modeling the supply chain / Jeremy F. Shapiro.
by Shapiro, Jeremy F, 1939-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.7 SHM 2007] (1).
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15.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c2007Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.7 CHS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.7 CHS 2007] (1).
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16.
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Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor.
by Floor, Ko. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 FLB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.8 FLB 2007] (1).
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17.
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
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18.
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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
by Andreasen, Alan R, 1934- | Kotler, Philip. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.8 ANS 2008] (2). Items available for reference: Eastern University Library [Call number: 658.8 ANS 2008] (1).
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19.
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Stanton, William J. Fundamentals of marketing. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1997Availability: Items available for loan: Eastern University Library [Call number: 658.8 ETM 1997] (6).
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20.
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Brands under fire / Ivan Arthur and Kurien Mathews.
by Arthur, Ivan | Mathews, Kurien. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Penguin Books India, 2008Availability: Items available for reference: Eastern University Library [Call number: 658.8 ARB 2008] (1).
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