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381.
|
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Essays
Publisher: New Delhi : Tata McGraw-Hill, c2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEC 2005] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEC 2005] (1).
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382.
|
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEP 2000] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEP 2000] (1).
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383.
|
Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Material type: Book; Format:
microfiche
festschrift
Publisher: New Delhi: Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRR 2010] (3).
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384.
|
Marketing 00/01 Edited by John E. Richardson
by Richardson, John E. Edition: 22th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Guilford : McGraw-Hill, c2000Availability: Items available for loan: Eastern University Library [Call number: 658.8 RIM 2000] (1).
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385.
|
Marketing management / Rajan Saxena
by Saxena, Rajan. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New delhi : Tata McGraw Hill, c2009Availability: Items available for reference: Eastern University Library [Call number: 658.8 SAM 2009] (1).
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386.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2003] (6). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2003] (1).
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387.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (3). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
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388.
|
Fundamentals of corporate finance / Richard A. Brealey, Stewart C. Myers, Alan J. Marcus.
by Brealey, Richard A | Myers, Stewart C | Marcus, Alan J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for reference: Eastern University Library [Call number: 658.15 BRF 2001] (1).
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389.
|
Cases in electronic commerce / Sid L. Huff, Scott Schneberger, Michael Wade.
by Huff, Sidney Laurence | Schneberger, Scott L | Wade, Michael, 1968-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.84 HUC 2002] (1).
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|
390.
|
Building an eBusiness : from the ground up / Elizabeth Eisner Reding.
by Reding, Elizabeth Eisner. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2001Other title: Building an electronic business.Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.84 REB 2001] (1). Items available for reference: Eastern University Library [Call number: 658.84 REB 2001] (1).
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391.
|
Rural marketing: concepts and practices/ Balram Dogra and Karminder Ghuman
by Dogra, Balram | Ghuman, Karminder. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Tata McGraw Hill Education, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.81 DOR 2008] (3). Items available for reference: Eastern University Library [Call number: 658.81 DOR 2008] (1).
|
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392.
|
Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.
by Allen, Debbie, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill c2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.85 ALC 2006] (2). Items available for reference: Eastern University Library [Call number: 658.85 ALC 2006] (1).
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393.
|
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.85 WES 2004] (1). Items available for reference: Eastern University Library [Call number: 658.85 WES 2004] (1).
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|
394.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
|
|
|
395.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Eastern University Library [Call number: 659.1 ARC 2004] (1). Items available for reference: Eastern University Library [Call number: 659.1 ARC 2004] (1).
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|
396.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2004] (10).
|
|
|
397.
|
Optimization of chemical processes / Thomas F. Edgar, David M. Himmelblau, Leon S. Lasdon.
by Edgar, Thomas F | Himmelblau, David Mautner, 1923- | Lasdon, Leon S, 1939-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 660.28 EDO 2001] (1). Items available for reference: Eastern University Library [Call number: 660.28 EDO 2001] (1).
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398.
|
Safety and risk management tools and techniques in the CPI / edited by G. Sam Samdani and the staff of Chemical engineering.
by Samdani, G. Sam. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1996Other title: Safety & risk management tools & techniques in the CPI.Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 660.28 SAS 1996] (1).
|
|
|
399.
|
The McGraw-Hill film viewer's guide/ David Bordwell
by Bordwell, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill, c2004Availability: Items available for reference: Eastern University Library [Call number: 791.4 BOM 2004] (1).
|
|
|
400.
|
Rip, mix, and burn in 10 minutes or less : digital music on Mac OS X / Nate Tschetter, Sam Molineaux.
by Tschetter, Nate | Molineaux, Sam. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2005Online access: Contributor biographical information | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 781.49 TSR 2005] (1). Items available for reference: Eastern University Library [Call number: 781.49 TSR 2005] (1).
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