Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
By: Baskin, Jonathan Salem.
Material type: BookPublisher: New York : Business Plus, 2008Edition: 1st ed.Description: viii, 261 p. ; 24 cm.ISBN: 9780446178013 ; 0446178012 .Subject(s): Branding (Marketing) | Consumer behavior | Information behavior | Internet searching | Business enterprises -- Computer network resourcesDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher descriptionItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 BAB 2008 (Browse shelf) | Not For Loan | 11494 |
Includes bibliographical references (p. 243-252) and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
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