|
|
1.
|
Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post.
by Post, Richard S | Post, Penelope N. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.827 POG 2008] (1).
|
|
|
2.
|
A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
by Levine, Michael, 1954-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : J. Wiley, c2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 659.2 LEB 2003] (1).
|
|
|
3.
|
Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
|
|
|
4.
|
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
by Aaker, David A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Online access: Contributor biographical information | Sample text | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 AAM 1991] (1).
|
|
|
5.
|
Behind powerful brands : from strategy to campaign / John Philip Jones.
by Jones, John Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000Other title: Powerful brands.Availability: Items available for reference: Eastern University Library [Call number: 658.8 JOP 2000] (1).
|
|
|
6.
|
What's in a brand? : Building brand equity through advertising / by John Philip Jones
by Jones, John Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c1998Availability: Items available for loan: Eastern University Library [Call number: 658.827 JOW 1998] (3).
|
|
|
7.
|
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
by D'Alessandro, David F | Owens, Michele. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 DAB 2001] (1).
|
|
|
8.
|
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
|
|
|
9.
|
Protecting the brand / Talcott J. Franklin.
by Franklin, Talcott J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Lee, NJ : Barricade, 2005Availability: Items available for reference: Eastern University Library [Call number: 658.8 FRP 2005] (1).
|
|
|
10.
|
Brands under fire / Ivan Arthur and Kurien Mathews.
by Arthur, Ivan | Mathews, Kurien. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Penguin Books India, 2008Availability: Items available for reference: Eastern University Library [Call number: 658.8 ARB 2008] (1).
|
|
|
11.
|
Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
by Adamson, Allen P. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2006Other title: Brand simple.Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ADB 2006] (1).
|
|
|
12.
|
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
by Blair, Mark | Armstrong, Richard | Murphy, Mike. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons (Asia), 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLD 2003] (1).
|
|
|
13.
|
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
by Kapferer, Jean-Noël. Edition: 4th ed., New ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8343 KAN 2009] (2). Items available for reference: Eastern University Library [Call number: 658.8343 KAN 2009] (1).
|
|
|
14.
|
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
|
|
|
15.
|
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, Leslie, 1953- | McDonald, Malcolm. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CHC] (1).
|
|
|
16.
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
|
|
|
17.
|
In search of the obvious : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRS 2008] (1). Items available for reference: Eastern University Library [Call number: 658.8 TRS 2008] (1).
|
|
|
18.
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.827 KES 2003] (1). Items available for reference: Eastern University Library [Call number: 658.827 KES 2003] (1).
|
|
|
19.
|
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CLB 2004] (1).
|
|
|
20.
|
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.
by Kapferer, Jean-Noël. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAN 2012] (9). Items available for reference: Eastern University Library [Call number: 658.8 KAN 2012] (1).
|
