|
101.
|
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.
by Easwaran, Sunanda | Singh, Sharmila J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for reference: Eastern University Library [Call number: 658.83 EAM 2006] (1).
|
|
102.
|
Rural marketing / Pradeep Kashyap.
by Kashyap, Pradeep. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Pearson, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.81 KAR 2012] (5). Items available for reference: Eastern University Library [Call number: 658.81 KAR 2012] (1). Checked out (1).
|
|
103.
|
Changing role of agricultural marketing in Bangladesh/ Akramul Hoque
by Hoque, Akramul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Dhaka: Aligarth, c2004Availability: Items available for reference: Eastern University Library [Call number: 381.5492 HOC 2004] (1).
|
|
104.
|
Marketing research / David A. Aaker, V. Kumar, George S. Day & Robert P. Leone.
by Aaker, David A | Kumar, V, 1957- | Day, George S | Leone, Robert P. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Wiley, c2011Online access: Publisher description | Table of Contents Availability: Items available for reference: Eastern University Library [Call number: 658.83 AAM 2011] (1).
|
|
105.
|
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for reference: Eastern University Library [Call number: 658.83 CHM 2002] (1).
|
|
106.
|
Brand management : principles and practices / Kirti Dutta.
by Dutta, Kirti. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Oxford University Press, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.827 DUB 2012] (4). Items available for reference: Eastern University Library [Call number: 658.827 DUB 2012] (1).
|
|
107.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Education(India) Private Limited, c2013Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2013] (5). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2013] (1). Checked out (1).
|
|
108.
|
Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson.
by Gummesson, Evert, 1936-. Edition: 3nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, c2008Online access: Click here for full text. Availability: Items available for reference: Eastern University Library [Call number: 658.812 GUT 2008] (1).
|
|
109.
|
Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy.
by Kotler, Philip | Keller, Kevin Lane, 1956- | Koshy, Abraham | Jha, Mithileshwar. Edition: 14th [ed.]Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2013] (8). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2013] (1). Checked out (1).
|
|
110.
|
Marketing / Paul Baines, Chris Fill, and Kelly Page.
by Baines, Paul, 1973- | Fill, Chris | Page, Kelly, 1974-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New Delhi ; New York : Oxford University Press, c2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 BAM 2009] (1).
|
|
111.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A | Belch, George E, -. | Purani, Keyoor. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, c2013Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2013] (8). Items available for reference: Eastern University Library [Call number: 659.1 BEA 2013] (1).
|
|
112.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : McGraw-Hill, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2006] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEB 2006] (1).
|
|
113.
|
Case studies in marketing.
by Kapil, Kanwal Nayan | Mukherjee, Jaydeep. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi, Pearson, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAC 2011] (5). Items available for reference: Eastern University Library [Call number: 658.8 KAC 2011] (1).
|
|
114.
|
Marketing : defined, explained, applied / Michael Levens.
by Levens, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 LEM 2011] (1).
|
|
115.
|
International marketing / Philip R. Cateora, John L. Graham. & Prashant Salwan.
by Cateora, Philip R | Graham, John L | Salwan, Prashant. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : New Delhi : Tata McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 CAI 2007] (1).
|
|
116.
|
Cases in Rural marketing : an integrated approach/ C.S.G. Krishnamacharyulu and Lalitha Ramakrishana
by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson, c 2006Availability: Items available for reference: Eastern University Library [Call number: 658.81 KRC 2006] (1).
|
|
117.
|
Case studies in marketing management / [edited by ] S. Ramesh Kumar
by Kumar, S. Ramesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 KUC 2012] (2). Items available for reference: Eastern University Library [Call number: 658.8 KUC 2012] (1).
|
|
118.
|
Marketing research : tools & techniques / Nigel Bradley.
by Bradley, Nigel, 1958-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for reference: Eastern University Library [Call number: 658.83 BRM 2010] (1).
|
|
119.
|
Relationship marketing / Mark Godson
by Godson, Mark. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India ; Oxford University Press, 2009Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.812 GOR 2009] (1).
|
|
120.
|
Sales and distribution management / Tapan K. Panda, Sunil Sahadev.
by Panda, Tapan K. (Tapan Kumar) | Sahadev, Sunil. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi, India : Oxford University Press, 2012Availability: Items available for reference: Eastern University Library [Call number: 658.81 PAS 2012] (1).
|