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361.
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Operations management for competitive advantage / Richard B. Chase, Nicholas J. Aquilando, F. Robert Jacobs.
by Chase, Richard B | Aquilano, Nicholas J | Jacobs, F. Robert. Edition: 10th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2004Availability: Items available for reference: Eastern University Library [Call number: 658.5 CHO 2004] (1).
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362.
|
Operations management for competitive advantage / Richard B. Chase, Nicholas J. Aquilano, F. Robert Jacobs.
by Chase, Richard B | Aquilano, Nicholas J | Jacobs, F. Robert | Chase, Richard B. Production and operations management. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, 2001Availability: Items available for loan: Eastern University Library [Call number: 658.5 CHO 2001] (5). Items available for reference: Eastern University Library [Call number: 658.5 CHO 2001] (1).
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363.
|
Production and operations management / Chary, S. N.
by Chary, S. N. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.5 CHP 2009] (3). Items available for reference: Eastern University Library [Call number: 658.5 CHP 2009] (1).
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364.
|
What's in a brand? : Building brand equity through advertising / by John Philip Jones
by Jones, John Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c1998Availability: Items available for loan: Eastern University Library [Call number: 658.827 JOW 1998] (3).
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365.
|
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
by D'Alessandro, David F | Owens, Michele. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 DAB 2001] (1).
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366.
|
Branding positioning: strategies for competitive advantage / Subroto Sengupta
by Sengupta, Subroto. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Tata McGraw-Hill, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 SEB 2005] (4). Items available for reference: Eastern University Library [Call number: 658.8 SEB 2005] (1).
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367.
|
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Stanton, William J. Fundamentals of marketing. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1997Availability: Items available for loan: Eastern University Library [Call number: 658.8 ETM 1997] (6).
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368.
|
Operations now : profitability, processes, performance / Byron J. Finch.
by Finch, Byron J. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Eastern University Library [Call number: 658.5 FIO 2006] (1). Items available for reference: Eastern University Library [Call number: 658.5 FIO 2006] (1).
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369.
|
Concrete systems for homes and low-rise construction : a Portland Cement Association guide / Pieter A. VanderWerf ... [et al.].
by VanderWerf, Pieter A | Portland Cement Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2006Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 693.5 VAC 2006] (1). Items available for reference: Eastern University Library [Call number: 693.5 VAC 2006] (1).
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370.
|
Internet business models and strategies : text and cases / Allan Afuah, Christopher L. Tucci.
by Afuah, Allan | Tucci, Christopher L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill c2001Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 AFI 2001] (1). Items available for reference: Eastern University Library [Call number: 658.8 AFI 2001] (1).
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371.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for reference: Eastern University Library [Call number: 658.848 CAI 2002] (1).
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372.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 CAI 2005] (10). Items available for reference: Eastern University Library [Call number: 658.8 CAI 2005] (1).
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373.
|
Foundation of matketing / David Jobber, John Fahy
by Jobber, David | Fahy, John. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw- HIll, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 JOF 2006] (1).
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374.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 JOG 2000] (2). Items available for reference: Eastern University Library [Call number: 658.8 JOG 2000] (1).
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375.
|
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEM 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEM 2004] (1).
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376.
|
Applications in basic marketing : clippings from the popular business press /
by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing. Edition: 2004-05Material type:  Continuing resource; Format:
print
Publisher: Bosto: McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEA 1990] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 1990] (1).
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377.
|
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch.
by Mason, Ralph E | Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Gregg Division, McGraw-Hill, c1995Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAM 1995] (1).
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378.
|
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 2004-05 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 2005] (1).
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379.
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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for reference: Eastern University Library [Call number: 658.8 PEB 1999] (1).
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380.
|
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2002] (15). Checked out (1).
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