|
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21.
|
Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : Pearson/Prentice Hall, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEG 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEG 2005] (1).
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22.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: Items available for reference: Eastern University Library [Call number: 658.83 MAM 1993] (1).
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23.
|
Marketing strategy : planning, implementation and control / Subhash C. Jain,
by Jain, Subhash C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage learning, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.4 JAM 2004] (1). Items available for reference: Eastern University Library [Call number: 658.4 JAM 2004] (1).
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24.
|
Global marketing management / Warren J. Keegan.
by Keegan, Warren J. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education Prentice Hall, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.848 KEG 2002] (9). Items available for reference: Eastern University Library [Call number: 658.848 KEG 2002] (1).
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25.
|
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
by Blair, Mark | Armstrong, Richard | Murphy, Mike. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons (Asia), 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLD 2003] (1).
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26.
|
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by Baskin, Jonathan Salem. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Business Plus, 2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 BAB 2008] (1).
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|
27.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.83 BUM 2006] (1). Items available for reference: Eastern University Library [Call number: 658.83 BUM 2006] (1).
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|
28.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for reference: Eastern University Library [Call number: 658.848 CAI 2002] (1).
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|
|
29.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 CAI 2005] (10). Items available for reference: Eastern University Library [Call number: 658.8 CAI 2005] (1).
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30.
|
Foundation of matketing / David Jobber, John Fahy
by Jobber, David | Fahy, John. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw- HIll, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 JOF 2006] (1).
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|
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31.
|
Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack.
by Mack, Benjamin, 1968-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.5 MAT 2007] (1).
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32.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 JOG 2000] (2). Items available for reference: Eastern University Library [Call number: 658.8 JOG 2000] (1).
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|
33.
|
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
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|
|
34.
|
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum.
by Green, Paul E | Tull, Donald S | Albaum, Gerald S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Availability: Items available for loan: Eastern University Library [Call number: 658.8 GRR 1988] (1). Items available for reference: Eastern University Library [Call number: 658.8 GRR 1988] (1).
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|
|
35.
|
e-Commerce and web marketing / Ward A.Hanson and Kirthi Kalyanam
by Hanson, Ward A | Kalyanam, Kirthi. Edition: India ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: UK : Cengage Learning, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.85 HAE 2009] (1).
|
|
|
36.
|
Make your business survive and thrive! : 100+ proven marketing methods to help you beat the odds and build a successful small or home-based enterprise / Priscilla Y. Huff.
by Huff, Priscilla Y. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 HUM 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 HUM 2007] (1).
|
|
|
37.
|
The essential online solution : the 5-step formula for small business success / Rick Segel and Barbara Callan-Bogia.
by Segel, Rick | Callan-Bogia, Barbara. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 SEE 2006] (1). Items available for reference: Eastern University Library [Call number: 658.8 SEE 2006] (1).
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|
|
38.
|
Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou.
by Shao, Alan T. Edition: India ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.83 SHM 2007] (1).
|
|
|
39.
|
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, Leslie, 1953- | McDonald, Malcolm. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CHC] (1).
|
|
|
40.
|
The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BRP 2004] (1).
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