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61.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Essays
Publisher: New Delhi : Tata McGraw-Hill, c2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEC 2005] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEC 2005] (1).
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62.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEP 2000] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEP 2000] (1).
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63.
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Marketing of agricultural products / Richard Kohls, Joseph N. Uhl.
by Kohls, Richard L. (Richard Louis), 1921- | Uhl, Joseph N. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: New Delhi : PHI Learning, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2002] (1).
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64.
|
Buying trances : a new psychology of sales and marketing / Joe Vitale.
by Vitale, Joe, 1953-. Material type: Book; Format:
microfiche
festschrift
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 VIB 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 VIB 2007] (1).
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65.
|
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 5th ed.Material type: Book; Format:
print
; Literary form: Publisher: Delhi : Pearson/Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 LOS 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 LOS 2004] (1).
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66.
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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Material type: Book; Format:
microfiche
festschrift
Publisher: New Delhi: Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRR 2010] (3).
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67.
|
In search of the obvious : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRS 2008] (1). Items available for reference: Eastern University Library [Call number: 658.8 TRS 2008] (1).
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68.
|
Inspired marketing! : the astonishing fun new way to create more profits for your business by following your heart / Joe Vitale, Craig Perrine.
by Vitale, Joe, 1953- | Perrine, Craig, 1968-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 VII 2008] (1). Items available for reference: Eastern University Library [Call number: 658.8 VII 2008] (1).
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69.
|
Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder.
by Reeder, Robert R, 1935- | Brierty, Edward G, 1925- | Reeder, Betty H, 1936-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Essays
Publisher: New Delhi : Prentice Hall, c1991Availability: Items available for loan: Eastern University Library [Call number: 658.8 REI 1991] (3).
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70.
|
Indastrial marketing Milind T. Phadtare,
by Phadtare, Milind T. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pentice- Hall, C2008Availability: Items available for loan: Eastern University Library [Call number: 658.804 PHI 2008] (1).
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71.
|
Principles of marketing / Carl N. McDaniel, Lamb, Charles W. & Hair, Joseph F.
by McDaniel, Carl N | Lamb, Charles W | Hair, Joseph F. Material type: Book Publisher: New Delhi : Cengage Learning, c2008Availability: Items available for reference: Eastern University Library [Call number: 658.8 MCP 2008] (1).
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72.
|
Marketing 00/01 Edited by John E. Richardson
by Richardson, John E. Edition: 22th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Guilford : McGraw-Hill, c2000Availability: Items available for loan: Eastern University Library [Call number: 658.8 RIM 2000] (1).
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73.
|
Marketing management / Rajan Saxena
by Saxena, Rajan. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New delhi : Tata McGraw Hill, c2009Availability: Items available for reference: Eastern University Library [Call number: 658.8 SAM 2009] (1).
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74.
|
Marketing management : a South Asian perspective / Philip Kotler...[et al.].
by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2009] (3). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2009] (1).
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75.
|
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
by Kotler, Philip. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall, c1994Availability: Items available for reference: Eastern University Library [Call number: 658.8 KOM 1994] (1).
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76.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2003] (6). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2003] (1).
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77.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (3). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
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78.
|
Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller.
by Vee, Jimmy, 1975- | Miller, Travis, 1977- | Bauer, Joel, 1960-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.82 VEG 2008] (1). Items available for reference: Eastern University Library [Call number: 658.82 VEG 2008] (1).
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79.
|
Rural marketing: text and cases / C.S.G Krishnamacharyulu and Lalitha Ramakrishnan
by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Education, c2008Availability: Items available for reference: Eastern University Library [Call number: 658.81 KRR 2008] (1).
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80.
|
Consumer behavior and marketing action / Henry Assael.
by Assael, Henry. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c1998Other title: Consumer behavior.Availability: Items available for reference: Eastern University Library [Call number: 658.8342 ASC 1998] (1).
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