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381.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 JOG 2000] (2). Items available for reference: Eastern University Library [Call number: 658.8 JOG 2000] (1).
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382.
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEM 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEM 2004] (1).
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383.
|
Applications in basic marketing : clippings from the popular business press /
by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing. Edition: 2004-05Material type: Continuing resource; Format:
print
Publisher: Bosto: McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEA 1990] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 1990] (1).
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384.
|
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch.
by Mason, Ralph E | Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Gregg Division, McGraw-Hill, c1995Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAM 1995] (1).
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385.
|
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 2004-05 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 2005] (1).
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386.
|
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for reference: Eastern University Library [Call number: 658.8 PEB 1999] (1).
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387.
|
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2002] (15). Checked out (1).
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388.
|
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Essays
Publisher: New Delhi : Tata McGraw-Hill, c2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEC 2005] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEC 2005] (1).
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389.
|
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEP 2000] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEP 2000] (1).
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390.
|
Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Material type: Book; Format:
microfiche
festschrift
Publisher: New Delhi: Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRR 2010] (3).
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391.
|
Marketing 00/01 Edited by John E. Richardson
by Richardson, John E. Edition: 22th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Guilford : McGraw-Hill, c2000Availability: Items available for loan: Eastern University Library [Call number: 658.8 RIM 2000] (1).
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|
392.
|
Marketing management / Rajan Saxena
by Saxena, Rajan. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New delhi : Tata McGraw Hill, c2009Availability: Items available for reference: Eastern University Library [Call number: 658.8 SAM 2009] (1).
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393.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2003] (6). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2003] (1).
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394.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (3). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
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395.
|
Fundamentals of corporate finance / Richard A. Brealey, Stewart C. Myers, Alan J. Marcus.
by Brealey, Richard A | Myers, Stewart C | Marcus, Alan J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for reference: Eastern University Library [Call number: 658.15 BRF 2001] (1).
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|
396.
|
Cases in electronic commerce / Sid L. Huff, Scott Schneberger, Michael Wade.
by Huff, Sidney Laurence | Schneberger, Scott L | Wade, Michael, 1968-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.84 HUC 2002] (1).
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|
397.
|
Building an eBusiness : from the ground up / Elizabeth Eisner Reding.
by Reding, Elizabeth Eisner. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2001Other title: Building an electronic business.Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.84 REB 2001] (1). Items available for reference: Eastern University Library [Call number: 658.84 REB 2001] (1).
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|
398.
|
Rural marketing: concepts and practices/ Balram Dogra and Karminder Ghuman
by Dogra, Balram | Ghuman, Karminder. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Tata McGraw Hill Education, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.81 DOR 2008] (3). Items available for reference: Eastern University Library [Call number: 658.81 DOR 2008] (1).
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399.
|
Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.
by Allen, Debbie, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill c2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.85 ALC 2006] (2). Items available for reference: Eastern University Library [Call number: 658.85 ALC 2006] (1).
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400.
|
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.85 WES 2004] (1). Items available for reference: Eastern University Library [Call number: 658.85 WES 2004] (1).
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