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1.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2008] (4). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2008] (1).
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2.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c2007Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.7 CHS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.7 CHS 2007] (1).
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3.
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Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : Pearson/Prentice Hall, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEG 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEG 2005] (1).
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4.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: Items available for reference: Eastern University Library [Call number: 658.83 MAM 1993] (1).
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5.
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Global marketing management / Warren J. Keegan.
by Keegan, Warren J. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education Prentice Hall, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.848 KEG 2002] (9). Items available for reference: Eastern University Library [Call number: 658.848 KEG 2002] (1).
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6.
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.83 BUM 2006] (1). Items available for reference: Eastern University Library [Call number: 658.83 BUM 2006] (1).
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7.
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Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum.
by Green, Paul E | Tull, Donald S | Albaum, Gerald S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Availability: Items available for loan: Eastern University Library [Call number: 658.8 GRR 1988] (1). Items available for reference: Eastern University Library [Call number: 658.8 GRR 1988] (1).
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8.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: Delhi : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2006] (4).
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9.
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Principles of marketing / Philip Kotler
by Kotler, Philip | Armstrong, gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2004] (2). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2004] (1).
Checked out (1).
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10.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
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11.
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Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
by Lilien, Gary L, 1946- | Kotler, Philip | Moorthy, K. Sridhar. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York. : Prentice-Hall, c1992Availability: Items available for loan: Eastern University Library [Call number: 658.8 LIM 1992] (2).
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12.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 SCC 2004] (6). Items available for reference: Eastern University Library [Call number: 658.8 SCC 2004] (1).
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13.
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Principles of marketing: Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque a South Asian perspective /
by Kotler, Philip | Armstrong, Gary (Gary M.) | Agnihotri, Prafulla Y | Haque, Ehsan ul. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Prentice Hall, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2010] (9). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2010] (1).
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14.
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Marketing management / Philip Kotler.
by Kotler, Philip. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2003] (9).
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15.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 5th ed.Material type: Book; Format:
print
; Literary form: Publisher: Delhi : Pearson/Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 LOS 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 LOS 2004] (1).
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16.
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Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder.
by Reeder, Robert R, 1935- | Brierty, Edward G, 1925- | Reeder, Betty H, 1936-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Essays
Publisher: New Delhi : Prentice Hall, c1991Availability: Items available for loan: Eastern University Library [Call number: 658.8 REI 1991] (3).
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17.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler.
by Kotler, Philip. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall, c1994Availability: Items available for reference: Eastern University Library [Call number: 658.8 KOM 1994] (1).
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18.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2004Availability: Items available for loan: Eastern University Library [Call number: 658.83 MAM 2004] (7). Items available for reference: Eastern University Library [Call number: 658.83 MAM 2004] (1).
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19.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
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20.
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Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy.
by Kotler, Philip | Keller, Kevin Lane, 1956- | Koshy, Abraham | Jha, Mithileshwar. Edition: 14th [ed.]Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2013] (8). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2013] (1).
Checked out (1).
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